Suez University
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Faculty of Media and Communication Technology

Curriculum Vitae (CV)

Lecturer in the Integrated Marketing Communications Department at the Faculty of Media and Communication Technology, Suez University

Refereed Scientific Papers in Arabic

Evaluation of Post-Crisis Communication Management Efficiency - A Field Study on a Sample of Organizations Operating in Egypt

Evaluation of the Crisis Communication Management Assessment Process: A Case Study on the Russian Plane Crash

Academic Qualifications

GRADED EXCELLENT WITH HONORS

FACULTY OF MASS COMMUNICATION, CAIRO UNIVERSITY

Bachelor's degree in Mass Communication, Department of Public Relations and Advertising.

GRADED EXCELLENT

FACULTY OF MASS COMMUNICATION, CAIRO UNIVERSITY, DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING

Master's degree entitled "Measuring Post-Crisis Communication Management Evaluation Applications - A Study on a Sample of Organizations Working in Egypt".
 

GRADED EXCELLENT WITH FIRST-CLASS HONORSAND RECOMMENDATION FOR EXCHANGE WITH FOREIGN UNIVERSITIES

FACULTY OF MASS COMMUNICATION, CAIRO UNIVERSITY

PHD degree entitled “Using Artificial Intelligence applications in Customer relationship management system and its impact on enhancing trust in organizations".


Diploma of Ambassadors of Artificial Intelligence from National Telecommunications Institute

Scientific Conferences & Workshops

  • Member of the organizing committee for the conference "Media in the Face of Terrorism..." "Professional Standards and Ethics of Practice".
  • Member of the organizing committee for the conference "Towards a Future Agenda for Media Research: Issues of Transition from Conventionality to Renewal and Creativity" in April 2018 at the International Higher Institute of Media at EL Sherouk Academy.
  • Member of the scientific committee for the conference "Media Research and the Methodology of Knowledge Integration in the Context of Current International Transformations and Their Implications".
  • Published a research paper titled "Map of New Media Users in Egypt: Patterns of Use and Interaction..." "A survey study of a national sample of the Egyptian public" at the scientific conference "Media Research and the Methodology of Knowledge Integration in the Context of Current International Transformations and Their Implications" by the International Higher Institute for Media.
  • General Coordinator of Films at the "Creativity Continues" Festival organized by the International Higher Institute of Media at the Opera House from.
  • A field study on "The Role of Public Relations and Advertising in Higher Education Institutions" at Menoufia University.
  • Workshops for students in the field of preparing for the job market.
  • Participation in workshops at Cairo University, Faculty of Engineering.
  • Organizing a seminar titled "Changing the Culture of Psychotherapy in Egypt" at the conference hall of the Faculty of Media, Cairo University.

...Courses taught by

  • Principles of Marketing
  • Principles of Public Relations
  • Organizational Communication
  • Digital Marketing
  • Social Marketing
  • Research Methodologies for Marketing and Public Relations
  • Writing for Public Relations and Advertising
  • Social Media Marketing
  • Digital Marketing Strategy
  • Digital Marketing Application
  • Public Opinion
  • Law and Ethics of Advertising and Marketing
  • Persuasion Strategies
  • Customer Relationship Management
  • Market Research
  • Presentation and Public Speaking Skills
  • Creativity in Advertising
  • Crisis Management
  • Risk Management
  • Digital Public Relations
  • Event Management
  • Campaign Planning
  • Digital Reputation Management
  • Political Marketing

Another Email

amina.mousa@media.suezuni.edu.eg
amina.mousa310@gmail.com

Mobile Number

01028391417