Suez University
Login
English
faculty name

Faculty of Media and Communication Technology

Curriculum Vitae (CV)

Dr. Sabry Khaled Abdelhady

Phone: 00201062274901
E-mail: Sabry.khaled@media.suezuni.edu.eg

Current Position:

  • Associate Professor of Public Relations and Advertising, Faculty of Mass Communication and Communication Technology, Suez University.
  • Head of the Integrated Marketing Communications Department, Faculty of Mass Communication and Communication Technology, Suez University.
  • Director of the Public Opinion Measurement Unit at the Media Syndicate.

Previous Position:

  • Lecturer of Public Relations and Advertising, Faculty of Media and Communication Technology, Suez University.
  • Lecturer of Public Relations and Advertising, Faculty of Media, Sinai University – Qantara East Campus.

 

Academic Qualifications:

  • Ph.D. in Arts from the Department of Media – Public Relations, Faculty of Arts, Mansoura University, with First-Class Honors. Thesis title: "The Role of E-Marketing in Enhancing the Competitive Advantage of Economic Institutions: An Applied Study". The university recommended publishing the thesis at its expense and exchanging it with Arab and foreign universities.
  • Master’s Degree in Arts from the Department of Media – Public Relations, Faculty of Arts, Mansoura University, with an Excellent grade. Thesis title: "The Role of Egyptian Satellite Channels in Shaping Public Opinion Towards Political Issues: An Analytical Field Study".
  • Bachelor’s Degree in Arts from the Department of Media, Public Relations, and Advertising Division, Faculty of Arts, Tanta University.

 

Memberships:

  • Sustainable Development and Environment Ambassador at the Ministry of Planning and Economic Development.
  • Member of the International Cooperation and External Relations Office, Suez University.
  • Deputy Director of the E-Portal Unit, Suez University.
  • Member of the Egyptian Public Relations Association (EPRA).
  • Member of the Arab Union for Sustainable Development and Environment.
  • Member of the Scientific Committee of the journal "Economics," a biannual Arab journal for development, economic sciences, and management studies published by "Faaloon Research Center," Algeria.
  • Member of the Arab Renewal World Institute, Spain.
  • Member of the Scientific Institute for Advanced Training and Studies, Malaysia.

 

Research Studies:

  1. - A research paper published in the Journal of Media Research, Al-Azhar University: "Digital Reputation Management of Official Egyptian Sports Institutions - An Analytical Study of the Egyptian Olympic and Paralympic Mission Participating in the Paris 2024 Games," Volume 73, Issue 2, January 2025, pp. 1135-1196.

Online at: https://jsb.journals.ekb.eg/article_400487.html

  1. Published in the Scientific Journal of Public Relations and Advertising Research – Faculty of Media, Cairo University: "Egyptian Presidential Candidates’ Online Political Campaigns in 2024 and Their Influence on Electoral Decisions." Volume 2024, Issue 29 (Part 1), July – September 2024, pp. 271-315. Online Link
  2. Published in the Egyptian Journal of Public Opinion Research – Faculty of Media, Cairo University: "The Use of Artificial Intelligence in Service Institutions and Its Relationship with Customer Satisfaction: A Case Study of WE Company," Issue 3, Part 2, July 2023, pp. 139-180. Online Link
  3. Published in the Egyptian Journal of Media Research – Faculty of Media, Cairo University: "The Role of Social Media in Shaping Egyptian Public Attitudes Towards the Phenomenon of Cyber terrorism: A Field Study," Issue 80, July – September 2022, Part 2, Volume 2, pp. 877-915. Online Link
  4. Published in Media Research Journal – Al-Azhar University: "The Role of Advertising Campaigns in Public Health Awareness Among Egyptians," Article 6, Volume 59, Issue 4, October 2021, pp. 1909-1950. Online Link
  5. Published in Media Research Journal – Al-Azhar University: "Social Media Networks and Their Role in Promoting Citizenship Values Among Sinai Youth: A Field Study," Article 7, Volume 57, Issue 2, April 2021, pp. 767-806. Online Link
  6. Extracted from Ph.D. thesis, published in Humanities Journal – Faculty of Arts, Kafr El-Sheikh University: "The Role of E-Marketing in Enhancing Competitive Advantage of Economic Institutions," Issue 16, June 2018.
  7. Extracted from Master’s thesis, published in Arab Union Journal for Sustainable Development and Environment: "The Role of Egyptian Satellite Channels in Shaping Public Opinion Towards Political Issues," January 2018, Volume 1, Issue 2. Online Link

 

Conference Participation:

  1. participants in the TFGBV fellowship. Over the 3 days workshop, a wide range of topics related to Rights-Based Media Reporting on Technology Facilitated Gender Based Violence, Egypt from 21 to 23 December 2025.
  2. AI Ambassador! Ambassadors Program, organized by the National Telecommunication Institute (NTI) and the Ministry of Communications and Information Technology, in collaboration with Engineers for a Sustainable Egypt (ESE).
  3. Participant in the Egypt Media Forum, third edition, on October 8, 2025, at the Nile Ritz-Carlton Hotel, Cairo.
  4. Attended the American University in Cairo Conference (“Journalism and Media: Between Challenges and Shaping the Future — How Do We Deal with Artificial Intelligence, Confront Disruptions, Rebuild Trust, and Resist External Pressures?”) on October 28, 2025.
  5. Chair of the judging committee for the First Suez Fishing Festival Photography Competition, August 2025.
  6. Keynote speaker at the symposium "Information Sources and Combating Rumors," Nile Center of the State Information Service, Suez, January 14, 2025.
  7. Keynote speaker at the symposium "Betting and the Dark Web: Ways to Confront It," Faculty of Fisheries, Suez University, December 18, 2024.
  8. Participant in the First Conference on "Fake News and Data Verification" at East London University – New Administrative Capital, in collaboration with Al-Masry Al-Youm newspaper on December 17, 2024.
  9. Participant in the American University in Cairo (AUC) Conference on "War and Conflict Journalism in the Digital Era: What are the Risks?" on November 11, 2024.
  10. Attendee of the 12th World Urban Forum (WUF), organized by the United Nations Human Settlements Program (UN-Habitat), held from November 4 to 8, 2024, focusing on "Sustainable Cities and Communities."
  11. Participant in the World Youth Media Leadership Summit under the Ministry of Youth and Sports from May 7 to May 12, 2024, featuring prominent global and regional media leaders.
  12. Participant in the "Future Leaders" Youth Leadership Conference for Egyptian universities and institutes, organized by the Higher Education Leadership Training Institute in Helwan, from October 16 to October 19, 2023.
  13. Participant in the 2nd International Scientific Conference of the Faculty of Media and Public Relations, Nahda University, Beni Suef, titled "The Future of Media Studies in Light of Digital Challenges," on July 11, 2023.
  14. Presenter at the 3rd Economics and Political Science Faculty Conference, Future University, titled "The New Republic: Towards a Better Future," on March 13, 2023, with a paper titled "The Role of Media Campaigns in Raising Awareness About Climate Change Among Egyptian Youth: A Field Study."
  15. Participant in the 1st International Media and Communication Technology Faculty Conference, Suez University, on "Religious Awareness in the Digital Era" in December 2022.
  16. Attendee of the 27th International Conference of the Faculty of Media, Cairo University, on "Arab Media Challenges in Light of Sustainable Development Plans: Towards Future Reform and Development," from May 29 to May 30, 2022.
  17.  Attendee at the CIC (Canadian International College) Conference, held from November 13 to 14, 2019, on "Media and Contemporary Challenges in the Arab World".
  18. Participant in "Comparative Media Studies" at the Misr International University Postgraduate Studies Conference on November 30, 2019.
  19. Presenter at Al-Ahram Canadian University’s 8th Annual Conference on "The Role of Interdisciplinary Studies in Addressing Societal Issues through Digital Media" from December 11 to December 12, 2019.
  20. Presenter at the 24th Faculty of Media, Cairo University Conference on "Bridging the Gap between Media and the Audience," held from May 7 to May 8, 2018.
  21. Participant in the 4th Academic Conference at the Higher Institute of Media, Al-Shorouk Academy, titled "Media Research and Knowledge Integration in Light of Current International Transformations," held from April 8 to April 9, 2019.
  22. Attendee of the 3rd Academic Conference at Al-Shorouk Academy, titled "Towards a Future Agenda for Media Research: From Tradition to Innovation," held from April 23 to April 24, 2018.
  23. Attendee of the 2nd Academic Conference at the Higher Institute of Media, Al-Shorouk Academy, titled "Media and Sustainable Development in Arab Societies," held from March 27 to March 28, 2017.
  24. Participant in "Al-Shorouk Youth Creativity Festival" from April 10 to April 14, 2016.\n18. Attendee of the 1st Academic Conference at the Higher Institute of Media, Al-Shorouk Academy, titled "Media and Combating Terrorism: Professional Ethics and Practice," held from March 1 to March 2, 2016.

 

Academic Seminars:

  1. Presenter at the 3rd Scientific Seminar for the 2023-2024 academic year, Higher Institute of Media, Al-Shorouk Academy, titled "Consistency and Integration in Scientific Research," via Zoom, March 7, 2024.
  2. Presenter at the Islamic University of Minnesota\u2019s training seminar, titled "Employing Artificial Intelligence in Research Techniques," August 30, 2023, via Zoom.
  3. Attendee of the Toronto Academy Seminar, titled "Introduction to ChatGPT for Professional Diploma Skills," on August 25, 2023, via Zoom.
  4. Presenter at a seminar on "Effective Planning Strategies" at the Islamic University of Minnesota\u2019s College of Arts and Humanities, August 7, 2023.
  5. Presenter at MidOcean University\u2019s Seminar, titled "Communication Skills and Personal Development," August 5, 2023, via Zoom.
  6. Presenter at an Evad Academy Seminar, titled "Time Management in Research," August 3, 2023.
  7. Presenter at a session on "Cybersecurity Career Pathways" at MidOcean University, August 2, 2023.
  8. Attendee of the Islamic University of Minnesota seminar, titled "Scientific Writing," July 27–28, 2023, via Zoom.

Academic Experience:

  • Head of the Bylaws Preparation Team, Faculty of Media – Suez National University.
  • Head of the First-Year Examination Control Committee, Faculty of Media and Communication Technology, Suez University, Academic Year 2024–2025.
  • Student Activities Coordinator, Faculty of Media and Communication Technology, Suez University (2024–2025).
  • Member of the Measurement and Evaluation Center affiliated with the Professional Development Center for Faculty Members, Suez University.
  • Director of the Training, Media Consulting, Public Relations, and Media Production Center, Faculty of Media and Communication Technology, Suez University.
  • Member of the Scheduling Committee, Faculty of Media and Communication Technology, Suez University.
  • Member of the Education and Student Affairs Committee, Faculty of Media and Communication Technology, Suez University.
  • Member of the Community and Environmental Service Committee, Faculty of Media and Communication Technology, Suez University.
  • Member of the Preliminary Control Committee for the Digital Media Master's Program (Postgraduate Studies), Faculty of Media and Communication Technology, Suez University.
  • Member of the First-Year Examination Control Committee, Faculty of Media and Communication Technology, Suez University.
  • Supervisor of the Graduation Project “Tazkartak x2” for the Integrated Marketing Communications Department, Faculty of Media and Communication Technology, Suez University, Academic Year 2023–2024.
  • Member of the “International Ranking” Unit, University Performance Development Center – Suez University.
  • Head of the Laboratories and Scientific Equipment Committee, Faculty of Media and Communication Technology, Suez University.
  • Coordinator of the “Students for Egypt” initiative, Faculty of Media and Communication Technology, Suez University.
  • Director of the Crisis Management Unit, Faculty of Media and Communication Technology, Suez University.
  • Student Activities Coordinator, Faculty of Media and Communication Technology, Suez University (2022–2023).
  • Director of the Quality Assurance Unit, Faculty of Media and Communication Technology, Suez University.
  • Supervisor of the Graduation Project “HeroEgypt” for the Integrated Marketing Communications Department, Faculty of Media and Communication Technology, Suez University, Academic Year 2022–2023.
  • Academic Supervisor for the Public Relations and Advertising Department, Faculty of Media, Sinai University – Qantara East.
  • Head of the Examination Control Committee, Faculty of Media, Sinai University – Qantara East.
  • Supervised the development of the training plan for the Public Relations and Advertising Department, Faculty of Media, Sinai University – Qantara East.
  • Participated in drafting a new bylaw for the Faculty of Media, Sinai University – Qantara East, particularly for Public Relations and Advertising courses.
  • Supervisor of academic advising groups for students, Faculty of Media, Sinai University – Qantara East.
  • Participated in online teaching through WebEx and Zoom platforms.
  • Supervisor of the monthly Newsletter issued by the Faculty of Media, Sinai University – Qantara East.

Teaching Experience:

  1. Introduction to Public Relations
  2. Principles of Public Relations
  3. Principles of Advertising
  4. Principles of E-Marketing
  5. Writing for Public Relations
  6. Public Relations & Advertising Campaigns
  7. Production of PR & Advertising Publications
  8. Organizational Communication
  9. Protocol, Etiquette, and Conference Marketing
  10. Producing Public Relations & Advertising Materials
  11. Public Relations & Advertising Research
  12. Online and Social Media Advertising
  13. Design and Editing of Audio-Visual Advertisements
  14. Communication Skills (Taught in English for Petroleum and Mining Engineering students, Suez University).
  15. Media in the Suez Canal and Sinai Region
  16. Presentation and Communication Skills
  17. Fundamentals of Design, First Year.
  18. Introduction to Digital Public Relations, First Year, Suez National University.

Courses Taught (Master’s Level):

1. New Media Institutions, Master’s Program.

2. Social Media Management, Master’s Program.

Academic Training Courses:

  1. Digital Transformation (Web Search): Conducted by the University Capacity Development Unit, Suez University, on August 15, 2023.
  2. Academic Advising and Student Support: Conducted by the University Capacity Development Unit, Suez University, on August 21–22, 2023.
  3. Credit Hour Systems: Conducted by the University Capacity Development Unit, Suez University, on October 23–24, 2023.
  4. Research Ethics: Conducted by the University Capacity Development Unit, Suez University, on October 30–31, 2023.
  5. Effective Presentation Skills: Conducted by the University Capacity Development Unit, Suez University, on April 7–8, 2024.
  6. Strategic Planning: Conducted by the University Capacity Development Unit, Suez University, on April 22–23, 2024.

 

Specialized Training Programs:

  1. Training of Trainers (TOT): Obtained from the National Governance and Sustainability Institute under the Ministry of Planning and Economic Development.
  2. ICDL Certification: Acquired from the University Performance Development Center, Mansoura University.
  3. TOEFL ITP Certification: Acquired from the Faculty of Education, Mansoura University.
  4. Future Media Specialist Course: Specialized in drafting, writing, and presenting news reports and bulletins.
  5. PMP Certification: Acquired from New Horizons through a grant by the Ministry of Communications and Information Technology.
  6. ICTA Program: Specialized in Microsoft Technologies, offered by the Ministry of Communications and Information Technology.
  7. Advanced Video Editing Skills: Training in CyberLink PowerDirector software.
  8. Human Development Courses: Topics include effective communication, preparing presentations, time management, writing formal letters, leadership in crises, and problem-solving techniques.

 

Practical Experience:

  1. News Editor: Worked at Dream TV Channel.
  2. Media Coordinator: Team of Zewail City Friends, Gharbia Governorate.
  3. Public Relations Specialist: RAYA Corporation, Smart Village, Maadi.
  4. Public Relations Specialist: TE-Data, Head Office, Mohandessin.

 

Published Articles:

  1. "The Reality of Independent Cinema in Egypt" – Al-Ahram Gate, January 27, 2018. Online Link
  2. "The Decline of Egyptian Colloquialism: From ‘Good Morning’ to ‘Sabaho Fol’" – Al-Watan Gate, April 1, 2018. Online Link
  3. "Culture: The Missing Soft Power" – Al-Watan Gate, April 10, 2018. Online Link
  4. "If You’re Envious, Grab a Stick!" – Al-Ahram Gate, June 1, 2018. Online Link
  5. "Digital Marketing Through TikTok" – Egyptian Entrepreneurship Portal, July 20, 2020. Online Link